Google+ Retail - Ukrop's


Teradata and Ukrop’s: Food for Thought

A well-organized discovery phase of users' needs, evaluating products and gathering references all played a part in Teradata winning Ukrops business. Today Ukrop's effectively uses their technology to give managers the information they need to make informed, timely decisions.


"Too many data sources were creating multiple versions of the truth. It was clear to me that Ukrop's needed one central data repository an enterprise data warehouse."

Chellam Manickam, Vice President of IT, Ukrop's, 2007

Ukrop's Super Markets are refreshingly down to earth in an age of mega-superstore chains. With more than 30 stores in central Virginia, this family-owned business still adheres to founder Joe Ukrop's guiding principles of "treating customers, associates and suppliers as they personally want to be treated."

Ukrop's move to an enterprise data warehouse from Teradata stemmed from a growing list of business and IT needs that were not being met. Unlinked data sources — comprised of an overloaded Informix database, distributed data marts and linked spreadsheets — were at the root of the problem.

Today Ukrop's uses Teradata technology and Teradata Professional Services to:

  • Improve timeliness and relevance of data by accessing daily transactions rather than weekly data
  • Strengthen corporate-wide accountability, tying store, departmental and employee performances to metrics in the EDW
  • Decrease redundant administration resulting in a 50% decrease in head count dedicated to data mart management

Next Steps

Food for Thought.
See how Teradata helped Ukrop's deliver old-fashioned friendly service with state-of-the-art efficiency.

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