Cabela's began in 1961 with founder Dick Cabela selling fishing flies through classified ads and mimeographed catalogs with the help of his wife. Today Cabela's is the largest direct marketer in the U.S., with assets that include a bank, a travel agency, magazines and a television show.
Cabela's installed a Teradata system that includes the Teradata Retail Logical Data Model, Teradata Warehouse Miner and Teradata Professional Services to create a solid infrastructure along with a mature and tested data model to improve decision making.
Data warehouse technology and support software from Teradata integrate data from Cabela's retail store, catalog and online operations to address critical needs and will provide the insight and analytics required by business users. Teradata also provides Cabela's with professional implementation services, education and system support.